Because African hair is by nature usually dry, it needs a lot of moisturizing to keep some elasticity. Not using the right shampoo for African hair strips it of its natural oils and dries it leading to the development of dandruff and even worse breakage. It is extremely important to use deep conditioning shampoos and conditioners that meet the needs of delicate curly and coarse hair.
After washing/shampooing your hair, you need to condition it. Conditioners are particularly important for multicultural and black hair because curly, coarse and frizzy hair is particularly prone to dryness and therefore needs moisture more than any other type of hair.